Effectively Target Prospects with Our PPC Management Services

Pay-per-click (PPC) advertising, also referred to as Search Engine Marketing, adds a few important advantages to your online marketing campaign:

• Immediate results – you can post your ad today and become instantly visible on search engines.

• Clear metrics – with pay-per-click advertising, you can track every penny you spend.

• Focused targets – with each ad that you list on search engines, you can target a specific keyword, market, demographic. You’ll have the opportunity to balance multiple, refined targets at once and will clearly determine which, ad copy, keyword, landing page design, etc. generates the most leads/business.

How Does Pay-per-click Advertising (Search Engine Marketing) Work?

Pay-per-click advertising is a unique form of advertising designed for the web. Your ad placement depends on your spend and the competitiveness of the keyphrases you focus your ads around.  Every click on your ad is calculated into your ad budget.

Each keyphrase that funnels traffic into your website has a different cost-per-click (CPC) based on its competitiveness and your site’s quality score.

Here is a simple and condensed breakdown of the Fusion PPC management process:

1. Create a customized list of keyphrase targets that will produce the highest results for the lowest possible spend.
2. Work with you to set a budget based on a prioritized list of keyphrases.
3. Create attention grabbing, keyphrase-relevant ads to place immediately
4. Consistently monitor, track and assess your pay-per-click campaign so that you can see how well it performs and we can make ROI-focused adjustments as needed.

Landing Pages that Generate Leads

Like any other aspect of a marketing campaign, pay-per-click advertising should be executed with a well defined strategy and ROI-focus. You can place ads that attract clicks and increase your spend, but if you aren’t generating leads, you’re wasting valuable marketing dollars.

Platforms We Use for PPC Management Services

Google AdWords – This is the most popular platform for pay-per-click advertising, largely because it’s the search engine that gets the biggest piece of the pie as far as search traffic. Google AdWords allows you to make your site visible on a platform that has more than 100 million users. For the most relevance and success, PPC ads appear when users type in the specific keyphrases that ads are set to target.

Bing Search Advertising – This platform functions similarly to Google AdWords, with a focus on relevance for the highest level of success. Bing PPC ads appear when users type in the specific keyphrases of the ad.

Facebook Ads – This platform allows for highly targeted advertising. Advertisers have the opportunity to place ads and create market targets based on interests, location, age and more. For best ad performance, we do advise our clients to have custom landing pages for this platform.

To learn more about our PPC management services call us at 800-578-5160 or email us at info@fusioninternetmarketing.com.